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Written On Write Unique Content For Your BlogCategory: Blogging Professionaly
Search engines loves blogs with rich unique content, not copied from syndicated sources. Even more, search engines love blogs with unique pages across the entire site. All of the html code in your blog is counted towards the content uniqueness. If you build a blog with 1500 pages and only blog post content differs, especially short content, then your blog won't count as unique. Blog platforms output your content in the same template over and over. What's worse! If you write short blog posts, under 200-300 words, your blog posts will look almost exactly the same as every other blog post. This has led a lot of bloggers to believe that longer blog posts are more search engine friendly. Its not necessarily the length of the blog post, as it is the uniqueness of the page and the content. All the code, html, photos etc... count towards duplicate content. If you are using a platform like wordpress or any other standard platform, write at least 3 unique paragraphs in each blog post. This will help your pages differ by more than 50%. If your pages are 50% similar or higher on average, its going to really hurt your rankings. You can use a tool at http://www.webconfs.com/similar-page-checker.php to test your pages. Also consider, if you are using any third party javascript plugins like a comment systems, the search engines can't read javascript. Don't hide useful content behind javascript. All of those unique contributing comments will not count towards your unique content. There are creative ways you can make your pages even more unique. For instance, on the blog platform I have developed, I allow placement of random content generators. And you can post the first 50 characters of your latest blog posts to the home page. That will allow you to keep your homepage focused on your target keywords while providing unique content changes. blog comments powered by Disqus |
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